(Case study)

Elevating Knight Scoops Brand & Footprint

Knight Scoops partnered with Zouhari Marketing to redefine its brand and boost local engagement. Through a refined visual identity, a stronger social presence, and targeted marketing campaigns, the business evolved from a neighborhood favorite to a recognizable local brand with measurable growth.

Industry

Pet Waste Management

Timeline

6 months

Client

Knight Scoops

Services

Website design
Brand strategy

(The challenge)

Knight Scoops had established itself as a local spot in Delaware, beloved by regulars for its exceptional service and quality. Yet the brand faced three key issues:

  1. A lack of distinct visual identity meant the business didn’t stand out in a crowded market.
  2. Digital presence was minimal — social media posts were inconsistent and lacked strategic focus.
  3. Foot-traffic growth and online visibility had plateaued despite  website traffic.

(The solution)

We partnered with Knight Scoops to rebuild their brand from the ground up and lift their visibility online and off. Our approach comprised:

Brand Strategy & Identity
  • Conducted a workshop to define the  personality, audience, and unique value (community, comfort, craft).
  • Developed visual and verbal identity: refreshed logo, colour palette, typography, brand voice.
Creative Design & Collateral
  • Redesigned in-store signage, menus, packaging, and takeaway materials to reflect the new identity.
  • Created a library of high-quality assets: hero photography, lifestyle imagery, stylised typography for social.
Digital Marketing & Social Strategy
  • Launched a content calendar covering Instagram and Facebook: weekly posts, stories, promotions to engage local audience.
  • Ran targeted local-area ads to bring new visitors: “Come discover us” offers with limited-time specials.
  • Implemented simple analytics tracking: foot-traffic uplift, engagement rates, new-follower growth.

The Impact We Made

+34%

Social media followers

+28%

Website traffic

+19%

Online  sales

+40%

Engagement rate

(Testimonial)

Working with the team was a game-changer for my pet waste business. They helped us discover what makes us unique and brought it to life — online, on-site, everywhere. We now feel confident that our brand is warming and inviting

Ronald Knight

Owner & Founder, Knight Scoops